Model Presentation

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High Poly Material Rendering Tutorial - by Artem "X-Convict" Volchik
Double-specular material setup in 3ds Max. Discussion and examples here in Polycount.
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MR materials for 3ds Max - by Enrico "SyncViewS" Gullotti
mental ray materials for 3ds Max, including dark shiny, light wireframe, and dark wireframe. Discussion and examples here in Polycount.
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Engineering Material - by Pete Draper
Outline and cross-hatching render setup, using the Ink and Paint material in 3ds Max.

Lighting

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Three-Point Lighting for 3D Renderings - by Jeremy Birn
How to create the classic Hollywood lighting scheme called three-point lighting.
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LIGHT - a detailed tutorial - by Richard Yot
A detailed dissection of real-world lighting.
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Advanced Lighting Techniques - by Amaan Akram
Lighting for mood using basic lighting theories.